AI newsletter for sports & the outdoors

Stay ahead of
the pack.

In Motion is an AI agent that monitors races, expeditions, emerging disciplines, and outdoor culture — researches the stories your readers care about, writes your newsletter, and sends it on schedule. Every time.

400+ ultra trail events added globally in 2024
78% outdoor sports participation growth since 2020
40–70% avg open rate for quality newsletters vs 2–5% cold email
Researching latest trends
Drafting Issue #47
Scheduled for delivery

How it works

From race results to inbox,
fully autonomous.

01

You set the beat.

Tell In Motion your focus — trail running, gravel cycling, ski mountaineering, or the whole outdoor world. It learns your audience, your angle, your voice — and calibrates every piece to style, not generic AI output.

02

It monitors, always.

In Motion watches your space 24/7 — race calendars, results, gear drops, athlete news, emerging disciplines. The signal rises above the noise automatically.

03

You publish, or it does.

Draft lands in your inbox for review — or goes straight out on schedule, fully written. You stay in control. The newsletter keeps running even when you're mid-trail.

What In Motion does

Not a writing tool.
A team member.

Deep research, always on.

Continuously monitors race calendars, outdoor publications, gear releases, and athlete feeds — to surface the stories your readers actually care about. No manual research sessions.

Your voice, every time.

Trained on your past content and editorial preferences, In Motion writes in your tone — not a robot impersonating you. Your audience won't know the difference.

Scheduled or instant.

Set a weekly cadence and forget it. Or trigger an issue when a major race result drops or a gear story breaks. In Motion handles the timing, the sending, the follow-ups.

Performance, reported.

Every issue comes with an automated brief: open rate, click map, topic performance across races, gear, and athlete profiles. You iterate on what works without manual analysis.

Integrates with your stack.

Connects to Beehiiv, Substack, ConvertKit, or any email platform via API. Imports your subscriber list, respects your list hygiene, never buys leads.

Your name, your brand.

In Motion writes under your masthead. Your readers think you're plugged in 24/7. Only you know the truth — and there's no shame in that.

Why newsletters win in outdoor sports

Email owns the relationship.
Algorithms don't.

Every platform can mute you. Algorithms change overnight. But a subscriber list you own is a business asset that compounds. In the outdoor sports world, a newsletter is the most direct line to committed athletes and enthusiasts — and the highest-leverage content format for building a loyal audience around the sports you cover.

400+ ultra and trail events added globally in 2024
78% growth in US outdoor recreation participation since 2020
40–70% avg open rate for quality newsletters

Without In Motion

  • You need 4–6 hours per issue
  • Research is incomplete and time-gated
  • You miss race results and gear launches
  • Inconsistency kills subscriber trust
  • You burn out and ghost your list

With In Motion

  • You spend 15 minutes on review
  • Research runs continuously, every day
  • First to cover race results and gear drops
  • Consistent cadence builds trust and habit
  • Newsletter runs while you're mid-trail

Your readers are waiting.
The stories are already there.

In Motion turns the gap between wanting a sports newsletter and actually having one into a solved problem. The research runs. The draft lands. The send happens. You stay in the loop, out of the work.

No more "I'll start next week." Next race coverage is already in the queue.